Performance

When the cloud goes down: what three outages in three months mean for your website

When The Cloud Goes Down

On 24 July 2026, Amazon Web Services lost connectivity to one of its busiest regions for eighty minutes, and Apple Pay, Reddit, Hulu, DoorDash and the PlayStation Network all went dark at the same time. It was the third significant AWS reliability incident in about three months, and it landed in the same fortnight that […]

Is your website actually up? Uptime and monitoring explained

Uptime & Monitoring

Your website is your shop window, your salesperson and your first impression, working around the clock, until the moment it quietly goes down. If your site is offline and you do not know, you could be losing customers and enquiries while everything looks fine from where you are sitting. This guide explains what uptime means, […]

Ready for a rush: preparing your website for a traffic spike

Preparing for a Traffic Spike

A sudden surge of visitors should be good news: a mention in the press, a post that takes off, a flash sale that lands. But if your website buckles under the load, that opportunity turns into lost sales and a dented reputation, at the worst possible moment. This guide shows how to get your site […]

Faster sites win: Core Web Vitals for small businesses

Core Web Vitals

A slow website costs you visitors, sales and search ranking, often without you ever knowing why. People leave pages that make them wait, and search engines have noticed. To measure what “fast enough” really means, a set of scores called Core Web Vitals was created. This guide explains what they are, why they matter to […]

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